Start Here: Brand Design & Website Direction for Creative Businesses

the Simple Brand Design Roadmap

Need direction...

p.s. You only need the one that fits your current season.

01. brand clarity

02. structure

03. refinement

04. collaboration

If you’re feeling unsure about what your brand or website actually needs next, you’re in the right place. Most creative business owners don’t need to redo everything. They just need clearer direction, better structure, or more intentional design choices.

This page is here to help you figure out what kind of brand design support makes the most sense for you right now.

If You’re New or Feeling Unclear → Start with Brand Clarity

this is for you if...

No.1

If you’re asking things like:

1. the free clarity gpt 2. the brand workbook

“I know what I like… but I can’t explain it”
“My visuals feel inconsistent”
“I don’t want to invest in design yet, but I need direction”

Brand clarity tools help you slow down and define your foundation before you build. They walk you through the steps needed to get started.

you want brand clarity, visual direction, and confidence before choosing templates or services

If You Have Direction but Need Structure → Use Templates

this can include...

No.2

Templates work best when you:

explore the templates

Have a brand in place and need a polished look quickly
Prefer guided layouts to drop in your brand
Don’t need full customization yet

Because once you have a general sense of your style, templates give you structure without the commitment of custom design.

Website templates, email templates, and social or launch templates

If Your Brand Exists but Feels “Off” → Refine What You Have

2. you can Refine with guidance

No.3

1. you can refine on your own

explore styled mockups learn about design audits

If you’re second-guessing decisions or unsure what to fix first, a Designer Audit & Strategy Session gives you clear, focused advice.. without committing to a full rebrand.

Mockups help you present your work or brand more professionally and cohesively, without redesigning everything. They’re especially helpful for those who already like their direction but want it to look more “put together.”

If You Want Collaboration → Semi-Custom or Custom Branding

No.4

2. custom brand experience

1. Semi-custom branding

learn about semi-customs the custom experience

For businesses 3-10 years in business and need a fully bespoke brand experience, want deep strategy and collaboration, and are ready for a more involved design partnership to take their brand to the next level.

This stage is for when you’re ready for one-on-one collaboration, not just tools/DIY. This is for those who have built a solid business but need a more cohesive, intentional direction.

This is great if you want something more tailored without starting from scratch, like a curated, guided design process, or want support without the scope of full custom pricetag/timeline.

Do I need to rebrand my business?

Questions

Most businesses may not need a full rebrand (hence why I love semi-customs). If you are not confident in sharing your brand on socials, unclear on your website direction, etc.. that's when a rebrand is needed.